Schaaf Etienne is currently the Vice President GTM Sportswear & Training at adidas, having held various leadership roles in merchandising and sales throughout their career. Previously, they served as the Global Senior Director Merchandising Sportswear and were involved with both adidas Group and Reebok in roles such as Sales Director Fashion and Product Merchandising Manager Sports Footwear. Schaaf's educational background includes a Diplom Sportwissenschaftler from Deutsche Sporthochschule Köln and a DTB A-Trainer certification from the Deutscher Tennisbund. Their extensive experience in the sportswear industry spans over two decades, highlighting their expertise in product merchandising and strategic sales management.
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