Sebastian Luschinski

Sebastian Luschinski is an accomplished professional in the sports apparel industry, currently serving as Director of Athlete Services and Brand Marketing at adidas since September 2006. With a robust background in operational management, product planning, and customization processes, Luschinski has overseen the development of custom products for footwear, apparel, and gloves. Previous roles include Senior Manager and Manager of Athlete Services, where responsibilities encompassed R&D for performance apparel, athlete insights integration, and customization efforts for high-profile soccer teams. Prior experience includes roles in fashion tailoring and design support at M. Lange & Co. GmbH, complemented by formal education in business administration, pattern and product engineering, and fashion tailoring.