Shaked Betzalel

Shaked Betzalel has extensive experience in brand activation, marketing strategy, and business development, primarily at adidas since February 2016. In the role of Senior Manager, Brand Activation, Digital, Media, Comms & PR, Shaked leads media and communication strategies to enhance brand recognition and market leadership, emphasizing data-driven decision-making and continuous improvement. Previous roles at adidas included Senior Manager, Brand Marketing and Head of Business Development, where focus was on driving growth through effective category management and marketing operations. Earlier experience includes positions as Store Manager at RENUAR GROUP and Inditex. Shaked holds a Bachelor of Arts in Business Administration and Management from The College of Management Academic Studies.