Sharon Hayes-Casement

Sharon Hayes-Casement possesses extensive experience in product operations and design within the sportswear industry. Currently serving as Vice President of Product Operations for Sportswear & Training at adidas, Sharon has held multiple senior leadership positions, including Senior Director of Product Operations for Culture Collaborations & Partnerships and Apparel-Training for Stella McCartney. Additionally, Sharon has contributed to the arts community as a Board Member at North Down Community Arts and led design initiatives as Head of Design & Development at Ulster Weavers. Early career roles include Category Director at adidas and Market Development Manager at Bridgedale Outdoor Limited. Sharon holds a Bachelor of Arts in Fashion & Textile Design from Ulster University and continues professional development with adidas.