Adidas
Sharon Hayes-Casement possesses extensive experience in product operations and design within the sportswear industry. Currently serving as Vice President of Product Operations for Sportswear & Training at adidas, Sharon has held multiple senior leadership positions, including Senior Director of Product Operations for Culture Collaborations & Partnerships and Apparel-Training for Stella McCartney. Additionally, Sharon has contributed to the arts community as a Board Member at North Down Community Arts and led design initiatives as Head of Design & Development at Ulster Weavers. Early career roles include Category Director at adidas and Market Development Manager at Bridgedale Outdoor Limited. Sharon holds a Bachelor of Arts in Fashion & Textile Design from Ulster University and continues professional development with adidas.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.