Tommaso Calzolari

Tommaso Calzolari possesses extensive experience in brand marketing and strategic planning within the sports and advertising industries. Currently serving as Head Global Brand Marketing Motorsport at adidas since January 2021, Tommaso leads brand marketing strategies and go-to-market plans for the Motorsport division, crafting innovative campaigns to enhance brand awareness. Previous roles include Head Global Markets & GTM management for the SPW Business Unit at adidas, where leadership was provided to elevate brand value and sales, and Global Integrated Marketing Lead for the Running Business Unit, focusing on go-to-market execution. Earlier experiences include positions at Spark44, McCann Erickson Worldgroup Italia S.P.A., AmsterdamWorldWide, and Young & Rubicam, where diverse marketing strategies and campaign management were developed for high-profile brands. Tommaso's educational background includes executive programs at INSEAD, specializing in design thinking, creative business, and digital disruption strategy.