Valeria Narváez is a skilled professional in marketing and communications with a strong background in digital strategy and brand management. Currently serving as the Assistant Manager of CRM Operations at adidas since November 2025, Valeria has previously held roles such as Digital Strategist and Marketing Specialist at Ogilvy from October 2023 to November 2025, and Brand Manager at Canaria Group from November 2022 to October 2023. Earlier experience includes positions in Diseño & Social Media at Anaconda Foods, Líder de Marketing & Comunicaciones at Canaria Group, Marketing & Communications Analyst at PageGroup, and Human Resources & Internal Communications at MetLife. Valeria holds a degree in Industrial Design from Pontificia Universidad Javeriana and a Master's degree in Digital Marketing from EUDE Business School.
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