Veronica Roldan

Veronica Roldan is a results-oriented senior leader currently serving as the Senior Director of Order Fulfillment for South Europe at adidas. After earning a Bachelor's degree in Public Relations from Florida International University, Veronica held various roles in supply chain and logistics at major companies, including Whirlpool Corporation and Whirlpool Latin America, where they led teams and managed significant supply chain operations. Prior to joining adidas, they served as Director of Supply Chain Management at the company from 2019 to 2024. Veronica began their career as a Marketing Specialist at Ringling Brothers and later worked as a Sales Executive for the Miami HEAT.