Vincent Lai

Vincent Lai currently serves as the Vice President of Brand Communications for Sports Performance at adidas. With over 23 years of marketing and leadership experience, Vincent has impacted organizations like Nike, where roles included Senior Marketing Director and Brand Director in Greater China, achieving significant brand growth and market dominance. They have a background in nurturing high-performance teams and creating innovative marketing strategies, complemented by a diploma in marketing from the University of Hong Kong and a bachelor's degree in biology from the Hong Kong University of Science and Technology. Vincent's career highlights include leading teams to regain brand leadership in competitive markets and establishing the Nike category's strategic direction across multiple territories.