Xin He

VP, Digital Commercial Greater China

Xin Xin is currently the VP of Digital Commercial at adidas Greater China, a position held since 2025. They have extensive experience in digital commerce and marketing, previously serving as the VP of Digital Commerce & O2O at Coca-Cola for Greater China and Mongolia from 2021 to 2023. Xin has also held notable roles at Nike, Crocs, and Philips, contributing to digital strategy development and retail activation. They participated in the Global MBA Leadership Program at adidas from 2011 to 2013 after starting their career as a Management Trainee at Philips Domestic Appliances & Personal Care division from 2004 to 2006.

Location

Huangpu District, China

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