Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide.

Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. 

Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel.

Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.

Apparel & Fashion

Consumer Goods

Retail

Sports

Adidas

Adidas' headquarters in Herzogenaurach, Germany

Executive Board

The Digital Operations and Technology team at Adidas is responsible for driving innovation and enhancing efficiency across all digital platforms. This team focuses on developing and implementing cutting-edge technologies, optimizing digital product strategies, and ensuring robust data analytics and cybersecurity measures. By collaborating closely with various departments, they aim to enhance the consumer experience and streamline operational processes, all while supporting Adidas’s commitment to sustainability and sporting excellence.

Digital Operations and Technology

The Marketing and Communications team at Adidas is responsible for developing and executing strategic marketing initiatives that elevate the brand's presence in the sportswear market. This diverse team focuses on brand storytelling, digital marketing, and consumer engagement to promote Adidas' innovative products and values. They collaborate across various channels—including social media, partnerships, and influencer marketing—to connect with athletes and lifestyle consumers while enhancing brand loyalty and sustainability efforts.

Marketing and Communications

The Product Development and Management team at Adidas is responsible for driving the creation and enhancement of innovative footwear and apparel that aligns with the brand's commitment to performance and sustainability. This team collaborates across various functions, including design, marketing, and digital platforms, to seamlessly develop products that cater to athletes' needs while also appealing to lifestyle consumers. By fostering creativity and strategic planning, they ensure that Adidas remains at the forefront of the sportswear industry, continually expanding product offerings and pushing the boundaries of athletic performance.

Product Development and Management

The Human Resources and Recruitment team at Adidas is dedicated to attracting, developing, and retaining top talent across the organization. This team focuses on strategic talent acquisition, enhancing employee engagement, and fostering a diverse and inclusive workplace. By aligning recruitment and HR initiatives with Adidas' mission, they play a crucial role in building a workforce that drives innovation and sustainability within the sportswear industry.

Human Resources and Recruitment

The Finance and Accounting team at Adidas plays a crucial role in overseeing the company's financial health and ensuring effective management of resources. This team is responsible for financial planning and analysis, corporate accounting, treasury operations, and strategic financial modeling, all of which support Adidas' mission of innovation and sustainability. Through precise budgeting and reporting, the team enables informed decision-making and contributes to the financial strategies that drive growth and operational efficiency within the organization.

Finance and Accounting

The Legal and Compliance team at Adidas plays a crucial role in ensuring the company adheres to legal standards and ethical practices across its global operations. This team is responsible for managing legal risks, overseeing compliance with regulations, handling corporate governance, and advising on various legal matters related to product innovation and partnerships. By fostering a culture of integrity, they support Adidas' mission to promote inclusivity and sustainability while navigating the complexities of the sportswear industry.

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Other teams

Digital Operations and Technology

Marketing and Communications

Product Development and Management