Terence Lim is a skilled professional with extensive experience in partnership management, sales, and advertising across various roles and companies in the APAC region. Currently serving as the APAC Partnership lead at Adjust, Terence designs and implements strategies to strengthen industry partnerships and drive revenue growth. Previous roles include Head of Sales at Asiaray Singapore, where Terence led key agency engagements and negotiated significant trading agreements, and Business Lead for Southeast Asia at Yahoo, managing advertising campaigns on the Yahoo unified DSP platform. Terence has also held positions at Target Media Culcreative Pte Ltd, AppNexus, Pixel, and SMRT Corporation Ltd, demonstrating a strong track record in managing client relationships and driving business opportunities. Educational credentials include a Bachelor of Arts from Curtin University and a Diploma in Visual Communication from Temasek Polytechnic.
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