Luis Barraza (Freddy)

Senior Engineer at ADM Associates

Luis (Freddy) Barraza, C.E.M. is a Senior Engineer at ADM Associates since January 2016, specializing in evaluation, measurement, and verification (EM&V) of energy efficiency programs. With 7 years of EM&V experience, responsibilities include designing studies, analyzing data, and presenting findings to clients. Previous positions include Mechanical Engineer II at Brown and Read Engineering, focusing on HVAC systems for custom homes and commercial projects, and a range of roles in sales and customer service with Ranshu Inc and Kragen Auto Parts. Luis holds a Bachelor's Degree in Mechanical Engineering from the University of Nevada, Reno, and an Associate's Degree in Renewable Energy from Truckee Meadows Community College.

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Reno, United States

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ADM Associates

ADM is the longest-running energy evaluation firm in the United States still operating under its founding leadership. In 1979, ADM’s founding principals, Taghi Alereza and Donald Dohrmann, formed ADM Associates after determining they were uniquely positioned to fulfill the need for energy research premised on both engineering and economic principles. Dr. Alereza and Dr. Dorhmann possessed the knowledge and abilities to provide superior energy research and evaluation services to utilities as well as public sector and other entities. Our innovative accomplishments extend from ADM’s founding through to the present day. On the foundation of the innovative work undertaken since 1979, we continue to lead the way in establishing industry best practices. Today, we offer a full portfolio of energy services. We have extensive experience in a number of areas including: Energy efficiency program evaluation; Demand response program evaluation; Process evaluation; Data science; Behavioral program evaluation; Planning and regulatory support; Concurrent evaluation; Monitoring and measurement; and Emerging technology evaluation. Our team of engineers, social science researchers, and analysts has developed innovative energy research and program evaluation strategies, which have been presented at the International Energy Program Evaluation Conference (IEPEC) and other professional forums. Our multi-disciplinary staff facilitates efficient, comprehensive energy efficiency program evaluation. We maintain the commitment to provide superior energy research and evaluation services on which ADM was founded.


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51-200

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