Samantha Lyall

Samantha Lyall is an experienced professional in data management and analytics, currently serving as the Head of Data Enablement Services at Admiral Group Plc since June 2022, where responsibilities include overseeing the Data Enablement Services department and establishing Data Assurance services. Previously, Samantha held the roles of Head of Data Assurance and Senior Data Governance Manager at Nationwide Building Society from September 2015 to June 2022, having been promoted from a Senior Data Management Consultant at the National Trust, where focus areas included data quality and governance. Additional roles include CRM Data Quality Manager at the National Trust, where efforts were centered on data quality and cleansing in Oracle CRM, and earlier positions at Ryder UK Ltd and Wind River, further building expertise in data management and compliance. Educational background includes attendance at Swansea University.