Ekaterina Krivova is an experienced content and communications professional with a robust background in UX writing, content strategy development, and team management. Currently serving as a UX editor, AI tutor, and CS automation manager at Admirals, Ekaterina oversees customer support content, including articles and chatbots. Previously, as Content Team Lead at Yoga Academy, responsibilities included UX writing and content strategy formulation. At the Business Relationship Management Institute, Ekaterina managed a remote editorial team and developed enterprise content strategies, focusing on brand awareness and SEO. Earlier positions at Bticino and Legrand involved enhancing brand visibility through public relations and strategic communication initiatives. Educational achievements include postgraduate studies in brand strategy and communication, complemented by a Bachelor's degree in Communication and Media Studies.