Akriti Bhalla

Akriti Bhalla is a seasoned marketing professional currently working as a Sr Consultant in Analytics at Adobe, where they focus on conversion rate optimization, A/B testing, and maximizing website performance. Previously, Akriti served as an Associate Process Manager at eClerx, collaborating with stakeholders from Adidas LATAM on data science and optimization projects. They also held the position of Dy Marketing Manager at TULSYAN IMPEX PVT LTD, leading efforts in landing page design and cross-channel marketing strategies. Akriti began their career at PVR Limited as an Assistant in Marketing, contributing to digital promotions and creative content development. They hold a Diploma in Digital Marketing from Digital Vidya and a B.Com (Hons) from Janakidevi Memorial College, Delhi University.