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Adobe Systems


Adobe Systems Incorporated, commonly known as Adobe, is an American multinational computer software company. The company is headquartered in San Jose, California, United States. It is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor, Adobe Creative Cloud.


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Insider experiences

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Shantanu Narayen
Chairman, President & CEO
Paul Robson
President, International
Anil Chakravarthy
President, Digital Experience
David Wadhwani
President, Digital Media
Dan Durn
CFO & EVP, Finance, Technology Services & Operations
Ann Lewnes
Chief Marketing Officer & EVP, Corporate Strategy & Development
Gloria Chen
Chief People Officer & EVP, Employee Experience
Scott Belsky
Chief Product Officer & EVP, Creative Cloud
Dana Rao
EVP, General Counsel and Chief Trust Officer
Nathan Etter
Abhigyan Modi
SVP, Document Cloud & Country Manager, India
Digby Horner
SVP, Engineering Technologies Group
Marc Levoy
VP & Fellow

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Product announcement

Adobe Experience Cloud Now Powers Personalization for Thousands of Global Brands

 Adobe Experience Cloud Now Powers Personalization for Thousands of Global Brands

Adobe (Nasdaq:ADBE) today announced that leading brands such as The Coca-Cola Company, Hilton, The Home Depot, Panera Bread, ServiceNow and Sony Interactive Entertainment lean on Adobe Experience Platform to power their digital experience strategy. In the digital-first economy, data volume is skyrocketing as companies accelerate their investment in digital experiences and harness data to optimize customer connections. Adobe Experience Platform is the industry’s only open and extensible enterprise platform that allows brands to unify data in real time, driving real-time customer intelligence and personalization at scale. With Adobe, brands can build more complete customer profiles, get a complete view of the entire customer journey and use AI and machine learning to deliver personalized experiences at scale. Adobe Experience Platform is now managing over 17 trillion audience segment evaluations on average every day across its applications and services. “In just a year, companies had to become a digital-first business overnight,” said Anil Chakravarthy, executive vice president and general manager, Digital Experience Business and Worldwide Field Operations, Adobe. “Adobe Experience Platform is the only enterprise platform that merges content, data and AI to make Customer Experience Management a reality.” “Investing in customer experience technology, such as Adobe Experience Platform, is imperative for any brand looking to grow and scale digitally,” said David Wallace, research director, Customer Intelligence and Analytics for IDC. “As brands look for the right partner to face today’s digital-first economy, prioritizing customer data management is vital; without it, delivering compelling and personalized customer experiences in real time will be nearly impossible.” Adobe Experience Platform customer momentum: ServiceNow invested in Adobe Experience Platform to deliver a better B2B customer experience. As ServiceNow’s data backbone, Adobe Experience Platform helps create a more complete view of the customer by bringing together disparate data sets—empowering teams to understand their customer and create customer journeys at scale. This allows ServiceNow to deliver engaging experiences and relevant interactions for the company’s nearly 7,000 enterprise customers across every touchpoint, including and branded emails. Panera Bread launched new customer services during the pandemic, including grocery services, contactless delivery and an initiative to combat hunger. As the economy reopens more broadly, the company is taking the lead again in redefining fast-casual dining. Panera is using Adobe Experience Platform to activate data and meet the promise of real-time personalization at scale for millions of customers. This includes getting an accurate pulse on diner journeys as a customer moves across the Panera website, mobile app, in-store kiosks and marketing channels like email, all while integrating a loyalty program that is over 40 million members strong. BJ’s Wholesale Club, a leading operator of membership warehouse clubs in the Eastern United States, is leveraging Adobe Experience Platform to deliver a cohesive member journey across various touchpoints. In 2020, BJ’s acquired members at record levels and will build on that momentum using real-time insights to create an enhanced shopping experience with personalized content, meeting its members where they are. EY is collaborating with Adobe to deliver a next-generation customer data platform that reimagines the digital experiences of its diverse, global clients. Combining Adobe Experience Platform with EY Consulting teams’ insights enables the organization to unite data across multiple sources to build a compliant, unified view of our audiences on both an individual and account level. This delivers compelling, personalized experiences at every stage of the customer journey. TSB Bank in the UK is partnering with Adobe to underpin new digital services to help customers and small businesses better navigate and manage their finances. With Adobe Experience Platform, TSB Bank can identify the best way to help customers at the individual level via their preferred channels (online, mobile, phone or in-branch). This includes options such as setting up direct debits to manage bills or guiding a new customer through the onboarding process. With 7.5 million personal and business profiles accessible in a central TSB platform, the bank can now act on data in real time to better serve its customers. Henkel, a global leader in beauty care, laundry and home care and adhesive technologies with brands such as Schwarzkopf, Persil and Loctite, is entering into a strategic partnership with Adobe to boost digital commerce and to jointly develop digital business innovations. Henkel will leverage Adobe Experience Platform for a wide range of D2C, B2C and B2B business models to provide a superior and personalized experience across all online and offline channels for consumers and customers. Additional brands such as Change Healthcare, DXC, T. Rowe Price, Thermo Fisher Scientific, Pitney Bowes, Relevent Sports, Signify, Sisal, Stena Line, Tourism Australia and Tabcorp also rely on rich applications and various services of Adobe Experience Platform.

Team announcement

Adobe appoints International Advisory Board to bolster customer guidance

Adobe appoints International Advisory Board to bolster customer guidance

With disruption and transformation in the seismic shift to digital continuing as a result of Covid-19, Adobe has found that its customers need further guidance when it comes to navigating the changing landscape, and has appointed its new board to provide this. Adobe’s International Advisory Board, to be chaired by Paul Robson, president of Adobe’s International business, brings together six internationally focused leaders with track records of leading industries through disruption and transformation across B2B, B2C and government. The newly appointed decision-makers were selected by Adobe based on their leadership experience across a range of industries, including finance, retail, automotive, hospitality, energy and healthcare. “The digital economy runs on customer connections and businesses across all geographies and industries are currently rethinking how they interact with their customers digitally,” said Robson. “Adobe and our International Advisory Board will help brands reimagine customer journeys at a time when customer experience and engagement has never been more relevant.” The members of the new Adobe Internation Advisory Board are: Barbara Kux, a director of multiple boards who brings executive experience in consumer goods and industrial companies. Kux began her career as a management consultant for McKinsey, and was a member of the Managing Board of Siemens, as the first woman in the 160-year history of the company. Baudouin Prot, who brings over 40 years’ experience in global banking, and was the former CEO and chairman of the board at BNP Paribas. Prot is a board member of Fintech software provider Finastra, and Alstom, a multinational rail mobility company. Dr. Dieter Zetsche, current chairman of the Supervisory Board of TUI AG and chairman of the Board of Management at Daimler AG from 2006 to 2019. During this time, Zetsche was also Head of Mercedes-Benz Cars. Professor Heizo Takenaka, an economist who joined Prime Minister Koizumi’s Japanese Government in 2001, serving through to 2006 in multiple financial and communication positions. Takenaka is currently a professor at Keio University, as well as holding the role of director of the Global Security Research Institute. Nigel Hinshelwood, the current senior independent director of Lloyds Bank Plc and Bank of Scotland Plc. A seasoned banking executive, Hinshelwood was previously head of HSBC UK and deputy CEO of HSBC Bank plc. Patrick Allaway, chairman of the Bank of Queensland and a non-executive director of Allianz Australia. Additionally, Allaway has held executive and non-executive roles at Citibank and Nine Entertainment.