Alex Hicks

Alex Hicks is a knowledgeable digital media director currently serving as the Director of Paid Media EMEA at Adobe. With a robust agency background, Alex has previously held roles such as Head of Advertising, EMEA, and Head of Activation Planning at Wavemaker, where they led teams and developed client growth strategies across major brands like L'Oréal and NFL. Alex's experience spans various sectors including entertainment and FMCG, and they possess a strong focus on digital strategy and technology development. They hold a BA(Hons) in Business Management from the University of the West of England.