Alva W.

Alva W. is a Senior Content Strategist at Adobe, specializing in SEO management, technical SEO, schema, and LLM optimization (GEO). With extensive experience in technical writing and editing, Alva has held various roles, including Senior Technical Writer and Product Manager at Adobe, as well as Principal/Owner at Wordworks Writing and Editorial. Alva's educational background includes a Master’s in Technical and Professional Writing and a BA in Journalism from Northeastern University. Previous positions include serving as an editorial assistant at The New York Times and a Senior Tech Editor at Intel Corporation.