Andreas Küfer is a Principal Designer at Adobe, focusing on UX strategy and innovation for photography tools. With over two decades of experience, they have led UX efforts for both enterprise and consumer tools while advising startups and collaborating across disciplines to create human-centered designs. Prior to Adobe, Andreas served as a Creative Director and Partner at Silversite AG and held various design roles at Adobe. They are also a current member of the Board of Advisors at Reality Center. Andreas holds degrees in Interactive Media Design and Marketing from institutions in Switzerland.
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