Assaf Hershko is the Director of Global Services Marketing at Adobe, where they lead a team responsible for a pipeline exceeding $1.2 billion annually. Previously, Assaf served in various roles at Adobe, managing significant shifts in services delivery and marketing strategies across Europe, the Middle East, and Asia-Pacific. Before joining Adobe, Assaf co-founded ePack Advanced Technologies and Mercado Software, where they drove multimillion-dollar projects and specialized in professional services. Assaf's early career included serving as a Developer and Team Lead in the Israel Defense Forces’ elite technology unit. They hold multiple degrees from Tel Aviv University in Economics, Management, Philosophy, and Computer Science.
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