Athar Basha is a seasoned professional with extensive experience in analytics and marketing technology. Currently serving as Sr. Manager of Growth and Martech Engineering at Adobe since August 2014, Athar has progressed through various roles including Manager of Analytics Enablement, Senior Analyst in Analytics Enablement, and Analytics Implementation Engineer. Prior to Adobe, Athar worked at Cognizant Technology Solutions from March 2010 to August 2014, where roles included Associate - Projects primarily focused on implementing Adobe Analytics, and Programmer Analyst specializing in Adobe SiteCatalyst tagging. Athar holds a B.Tech degree in Information Technology from BSA Crescent University, earned between 2005 and 2009.
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