Axel Schaefer is a seasoned professional with extensive experience in product marketing and brand strategy, currently serving as the Head of Product Marketing for Adobe Experience Platform and DX Data Solutions in EMEA since September 2012. Schaefer has a proven track record of establishing Adobe's brand as a market leader in marketing technology, overseeing go-to-market planning and business responsibilities across analytics and personalization applications. In addition to Adobe, Schaefer is a Strategic Advisor for SV Fellbach Flashers, contributing pro bono expertise in brand development and digitalization. As the founder of axplants, Schaefer facilitates the growth of ideas in both commercial and non-profit sectors. Previous roles include Head of Marketing for IBM's Smarter Commerce initiative and Director of Marketing for European Computer Telecoms Group, among others. Schaefer holds a Diplom-Betriebswirt (BA) degree in Retail & Marketing from Baden-Wuerttemberg Cooperative State University.
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