Barbara L.

Barbara L. is a trilingual consumer scientist with over 15 years of experience in digital marketing strategy, specializing in personalization, content workflow, paid media, community management, and influencer marketing for both local and global clients. Currently, they serve as a Customer Success Manager at Adobe, where they build Martech business strategies for customers in the Americas. Previously, Barbara held various roles at organizations such as Accenture Brasil, Agência Fischer, and MRM//McCann, managing high-profile accounts and contributing to significant projects, including the development of Adobe's first stereotype-free image bank for diverse women. Additionally, Barbara leads the Women At Adobe community for the Latam region, fostering engagement and empowerment. They hold an MBA in Applied Consumption Sciences and a degree in Advertising & Marketing.