Bethany Curd

Bethany Curd is an accomplished professional with extensive experience in strategy and operations, currently serving as Director of Strategy & Operations for the ICX team at Adobe since April 2024. Previously at Rubrik, Inc., Bethany held the role of Director of Strategy & Operations, focusing on GTM and Monetization, and contributed to significant annual revenue growth. Bethany's background at Adobe includes leadership positions overseeing customer experience strategy and monetization strategy for Document Cloud. Earlier career experience includes roles at American Express, where impactful marketing initiatives led to substantial revenue gains, as well as internships at EMC and Stanford Hematology Laboratory. Bethany holds an MBA in Management & Strategy from Northwestern University's Kellogg School of Management and a BSBA in Finance and Marketing from Washington University in St. Louis.