Bobby Patterson is an accomplished Sr. Customer Success Manager at Adobe, focusing on enterprise clients in the financial services sector to enhance their use of Adobe Experience Cloud. Certified as an Adobe Real-time CDP business practitioner, Bobby has been recognized as the Q2 2023 Teammate of the Quarter. Previously, Bobby held key roles at Thrivent Financial as a Digital Marketing Analytics Strategist, leading analytics strategies and audience targeting efforts, and at UnitedHealth Group as Sr. Manager of Marketing Analytics for Optum. Bobby's entrepreneurial experience includes founding Optimetrum LLC to advance digital measurement using Big Data technology. Bobby has also contributed to leading digital analytics teams at Target and Sprint Nextel, and has held program management positions at Vignette and PointServe. Bobby earned a Bachelor of Science degree in Computing and Information Science from Trinity University.
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