Cassandra Tan has over 15 years of experience in digital media, specializing in advertising technology partnerships and publisher roles encompassing leadership, sales, and operational support. They began their career as an Account Manager at News Digital Media and later served as Video Commercial Manager at News Corp Australia. After holding the position of Business Development Manager at TubeMogul, Inc., they joined Adobe, where they progressed from Business Development Manager for ANZ to their current role as Head of Partnerships, APAC, Adobe Advertising Cloud. Cassandra holds a Bachelor of Communications and Media Studies in Advertising and Marketing from the University of Wollongong.
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