Chris Carter is a business and technology leader currently serving as the Head of Enterprise Architecture for Media & Entertainment and Travel & Hospitality Verticals at Adobe. Previously, Chris held various roles, including Senior Digital Marketing Strategist and Analyst at Bank of America, and was instrumental in transforming digital marketing strategies to drive substantial revenue growth at LifeWay Christian Resources and Reynolds American Inc. Chris earned a Master of Business Administration in International Business from Gardner-Webb University, graduating with a 4.0 GPA. With a focus on transformation, growth, and strategy, Chris combines technical expertise with strategic insights to enhance customer experiences.
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