Christine Barsegian

Christine Barsegian is currently a Group Manager in B2B Behavioral Analytics at Adobe. Previously, they held various roles at Adobe, including Senior Manager of B2B Behavioral Analytics and Activation, where they led marketing strategies and insights. Christine's earlier experience includes serving as a Senior Brand Strategist at ExpertVoice, where they collaborated with top-tier clients to enhance brand performance through data analysis and program execution. They began their career at Helix Education as a Media Buyer and later as an Account Manager, overseeing significant marketing budgets and achieving notable sales conversions. Christine earned a Bachelor’s degree in Business Administration with an emphasis in Marketing from the University of Utah's David Eccles School of Business.