David Hwang

David Hwang is a seasoned leader and Director of Monetization at Adobe, where they manage monetization efforts for the B2B Creative Cloud portfolio, focusing on generative AI and API offerings. With a Wharton MBA specializing in Marketing and Operations Management, David brings extensive experience in developing innovative go-to-market strategies and optimizing subscription models across various sectors, including hardware, software, and materials. Previously, they held key roles at companies such as DocuSign and Carbon, driving significant revenue growth through strategic pricing and portfolio management. David's hybrid background allows them to effectively bridge the technical and business domains, crafting compelling narratives from data analysis to support decision-making. Outside their professional pursuits, David enjoys cycling in the mountains.