Estee Boon CT

Estee Boon CT is currently the Group Manager of Engagement & Retention Marketing for Adobe Photoshop and Lightroom, where they lead marketing campaigns tailored to the B2C professional creator segment. Estee has previously held senior roles at Adobe Stock and Adobe Substance 3D, driving successful marketing strategies and overseeing multimillion-dollar budgets. They began their career as the Head of Global Market Expansion at 123RF, where they significantly increased business growth and market presence. Estee holds a Master of Business Administration from the University of Southern Queensland and is pursuing a Leadership Strategy & Training certification from Harvard Business School.