Federico Sanchez is an experienced professional with a strong background in strategic consulting, account management, and behavioral support. Currently serving as the Strategic Account Director for Digital Media and Firefly at Adobe since May 2017, Federico specializes in advising enterprise clients on advancing technology for Creative and Marketing teams, particularly in developing Content Supply Chain strategies. Prior to Adobe, Federico held various roles at Hula Networks, including Enterprise Renewals Account Manager and Account Executive for Adobe Stock, where responsibilities encompassed managing multiple accounts and executing marketing campaigns. Previous experience includes roles at Catholic Charities of Santa Clara County and other organizations focused on supporting high-risk students and families, as well as managing youth case plans in educational settings. Federico holds a Bachelor of Arts in Criminal Justice from California State University, Chico.
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