Geoff Ryken

Geoff Ryken is currently the Practice Lead at Adobe, bringing over twenty years of experience in database marketing solutions. They have specialized in campaign management and have previously worked in various roles, including Senior Decision Support Architect at Acxiom, where they served as a subject matter expert in IBM Unica Campaign and RedPoint Interaction. Geoff earned a Bachelor of Business Administration in Computer Information Systems from the University of Central Arkansas. Currently, they are exploring marketing concepts for social media and real-time technologies.