Ignacio R. is a Strategic Business Developer and eCommerce Optimisation Manager at Adobe, where they lead initiatives aimed at maximizing revenue from the Genuine Software Program. With over 10 years of global experience in digital roles, Ignacio has a strong background in digital optimization, acquisition, and operations. They previously worked at Age UK Enterprises as a Digital Marketing Manager and CRO Specialist, where they significantly improved conversion rates and online sales. Ignacio holds a Bachelor's degree in Advertising and PR, as well as a Bachelor's degree in Marketing from the University of Seville.
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