Jodi Florence is a seasoned B2B revenue-focused marketer currently serving as the Sr Manager of Consulting Delivery Services for Marketo Engage and Marketo Measure at Adobe. With over 20 years of experience, they have developed expertise in crafting effective marketing strategies for SaaS and emerging technology companies, driving demand generation, and enhancing sales pipelines. Previously, Jodi has held leadership roles at companies such as Voicecom, GuildQuality, and IDology Inc., contributing significantly to their marketing and demand generation efforts. Jodi has also shared knowledge as a mentor and regular contributor to industry blogs, helping to shape best practices in marketing automation and CRM solutions.
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