John Hawkins

John Hawkins is a highly experienced product marketing professional with a robust background in leading marketing strategies across multiple sectors, including technology and finance. Currently serving as Principal Product Marketing Manager for Global Document Cloud at Adobe since July 2022, John leverages research-based insights to enhance customer experiences and identify business growth opportunities. Previous roles include Senior Product Marketing Manager at Adobe for EMEA Document Cloud and Analytics, and significant positions at Meta where John established product marketing functions for WhatsApp and led initiatives like the Facebook Pay Brand Launch. John’s career also features impactful roles at PayPal, JPMorgan Chase & Co., and American Express, where strategic marketing leadership drove substantial product growth and enhanced customer engagement. With a B.S. in Economics from The Wharton School and an MBA from the University of Michigan, John combines academic excellence with extensive hands-on experience in creating effective go-to-market strategies.