Laurence MacSween is a Senior Manager of Design Strategy at Adobe, with a rich background in strategy-centered roles spanning over eight years in design, communications, branding, and sustainability across both Fortune 500 companies and non-profits. Laurence has an MBA focused on innovation and a strong passion for leveraging accountability to drive market opportunities. Previous positions include Head of Creative Strategy at Clownfish and several strategist roles at brands like SYPartners and K+CO. Laurence is also a co-founder of The Design Common at the Centre for Social Innovation, emphasizing sustainable innovation and organizational strategy.
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