Lincoln Beppu

Lincoln Beppu is a seasoned marketing professional currently serving as Principal, GTM Strategy, Mobile Apps at Adobe since January 2025. In this role, Lincoln drives growth across the mobile funnel, collaborating with cross-functional teams to optimize product launches and enhance customer experiences. Prior to Adobe, Lincoln held various leadership positions at Expedia Group from August 2007 to January 2025, including Director of Customer Engagement Marketing and Director of Mobile Marketing at Hotwire, achieving significant milestones in app growth and engagement. Lincoln's earlier experience includes a Credit Manager role at Wells Fargo Financial, complemented by an M.B.A. from Northwestern University’s Kellogg School of Management and a B.A. in Business Administration from Western Washington University.