Liz W.

Liz W. is a global marketing leader with over 15 years of experience specializing in engagement, retention, and monetization strategies across SaaS, subscription, and digital commerce. Currently, they serve as the Principal Engagement Marketing Manager at Adobe, focusing on engagement and retention for Adobe Acrobat. Previously, Liz held key roles at Autodesk and Sony PlayStation, where they built and scaled marketing practices that drove customer loyalty and reduced churn through data-driven strategies. Liz holds a BA in Management and Marketing from Simmons University, where they continue their studies.