Mara Bey is a seasoned marketing professional currently serving as the Brand Partnerships Lead for Culture & Entertainment at Adobe since May 2019. In this role, responsibilities encompass leading integrated marketing efforts for Adobe Firefly and Adobe Video, including the development and management of comprehensive marketing plans and overseeing a team of over 25 collaborators. Previous positions at Adobe include Campaign Marketing Manager and MBA Campaign Marketing Intern, where achievements include driving demand for Premiere Pro and successfully launching campaigns that exceeded awareness and engagement goals. Prior experience includes strategic roles at R/GA, Energy BBDO, and J. Walter Thompson Worldwide, focusing on social media strategy and content management for notable clients such as PepsiCo and Unilever. Mara holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor of Arts in Advertising from Indiana University Bloomington.
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