Maralise Petersen

Maralise Petersen is the Head of B2B Marketing at Adobe, where they lead the vision and execution for the company's $2.4B Document Cloud business, consistently surpassing quarterly goals for lead generation and bookings. With extensive experience in enterprise B2B marketing, Maralise has improved pipeline delivery and introduced scalable campaign measurement programs, proving marketing ROI to enhance budgets significantly. Previously, Maralise held roles such as Executive Marketing Communications for the U.S. Ambassador to South Africa and Founding New Media Director for Segullah Group, demonstrating a strong foundation in strategic communications and content marketing. They are currently pursuing multiple master's degrees in Anglophone Literature and English Literature while having graduated Cum Laude with a Bachelor’s degree in Humanities.