Markus Erwin possesses extensive experience in go-to-market strategies and data solutions within the digital marketing sector, currently serving as GTM Lead Data & Journey at Adobe since December 2017. In this role, Markus oversees the go-to-market initiatives for the Adobe DX portfolio, focusing on data and journey solutions including Adobe Experience Platform and related Gen AI functionalities. Prior to Adobe, Markus held various leadership roles at Oracle, where responsibilities included serving as Principal Sales Consultant for the Oracle Marketing Cloud, and earlier at Turn as a Solution Consultant. Markus also worked at Lyris as a Solutions Engineer, providing technical guidance and support throughout the sales process. Educational qualifications include an M.B.A. from MIP Politecnico di Milano and a B.A. from Cologne Business School.
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