Martin Smith is a seasoned sales and marketing professional who currently serves as the Head of Partner Marketing for Western Europe at Adobe. With extensive experience in CRM and marketing automation software, Martin has worked with top 1000 companies across various industries, including finance, travel, and public sectors. They previously held leadership roles at companies such as Ericsson Limited, British Telecom, and Neolane, where they focused on multi-channel communication and marketing strategies. Martin has managed both large and small sales and marketing teams, demonstrating expertise in account-based marketing, data management, and marketing insights.
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