Max Cuellar

Max Cuellar is an experienced marketing and transformation leader currently serving as the head of Adobe Marketing Innovation since July 2023, focusing on enhancing Adobe's go-to-market strategy and aligning it with evolving market dynamics. Cuellar has held various board member positions, including roles at Silicon Valley Community Foundation and SAGE Publishing. Previously, Cuellar was the Chief Data Officer at Hewlett Packard Enterprise, pioneering data-driven methodologies and transformation initiatives across the enterprise. With extensive leadership experience in strategic marketing, operations, and eCommerce, Cuellar also contributed to Booz & Company and Booz Digital, driving significant revenue growth. Cuellar holds an MBA from Harvard Business School and a Bachelor's degree from Harvard University.