Mel Lim serves as the Country Leader for Digital Experience at Adobe in Singapore, overseeing the company's Digital Experience business and managing the account sales team across various sectors, including Financial Services and Retail. Previously, Mel held roles as Head of Growth Sales for Digital Experience across Southeast Asia and as Head of Asia Commercial Sales, focusing on the growth of the Adobe Experience Cloud portfolio. Prior experience includes serving as Business Development Director at TransPerfect, where Mel managed substantial team growth and operations in South and Southeast Asia, and as Sales Manager at Marcus Evans, leading a sales team focused on Capital Market events. Mel holds a Bachelor's Degree in Business Administration from McGill University and the National University of Singapore.