Melanie Bartfelder (Dichtl) is the Head of Strategy, International at Adobe, where they lead strategic initiatives across global markets. With over 15 years of experience in B2B and B2C marketing and PR, they have held senior roles at notable companies, including BMW Group, Hootsuite Media Inc., and NTT DATA EMEA. Melanie previously led marketing and sales strategy initiatives, developed brand strategies, and executed cross-regional marketing campaigns. They continue to enhance their skills in management consulting through additional qualifications.
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