Minwei Cao is a digital strategy expert currently serving as a Senior Engagement Manager and People Manager at Adobe. With extensive experience in financial services and consumer technology, Minwei has architected personalization strategies and collaborated with cross-functional teams to drive digital transformation for clients. Previously, they consulted for over 35 consumer brands, including Fortune 500 companies, focusing on consumer behavior, brand strategy, and marketing. Minwei holds an MBA from Cornell University, specializing in Digital Technology and Digital Marketing, and a dual Bachelor's degree in English Literature and Biology from Williams College. In addition to their business expertise, they have a background in scientific research in tumor immunology and cancer biology at Johns Hopkins and Harvard Medical School.
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