Safa Bary

Safa Bary is the Lead AEM/CJM/Commerce Business Development professional at Adobe, where they develop strategies to enhance customer engagement and drive revenue growth across Adobe's Experience Cloud solutions. With a Bachelor of Arts in Public Relations/Image Management and a minor in Business Administration from California State University, Fullerton, Safa possesses a solid foundation in marketing and management. They have over a year of experience at Adobe, advancing from Ecommerce Business Development to a senior role, and then to their current lead position. Previously, Safa held business development and publicity roles in various companies, including Netenrich, Hyundai, and Tesla, where they successfully managed marketing campaigns and contributed to significant revenue growth.