Sam Atayan is a seasoned marketing analytics professional with extensive experience across multiple industries. Currently serving as a Marketing Analytics Manager at Adobe since January 2013, responsibilities include multi-touch attribution, marketing enablement, cross-channel media reporting, and customer analytics. Prior roles include Internet Marketing Analyst at eBay, where Sam analyzed marketing channel efficiency, and Database Marketing Analyst at Apple Inc., focusing on customer segmentation and promotional campaign analysis. Sam's career also features positions at WellPoint, Warner Bros., the University of Iowa, and CERGE-EI, demonstrating a solid foundation in data analysis and economic research. Educational credentials include a MA in Economics from The University of Iowa Tippie College of Business and dual BA degrees in Economics from Novosibirsk State University.
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