Sam Garfield

Sam Garfield is a seasoned professional in data strategy, analytics, and digital marketing with extensive experience in leading strategic initiatives across major organizations. Currently serving as Head of Digital Strategy at Adobe, Sam previously held the position of Vice President of Data Intelligence at AARP, where responsibilities included enhancing data and analytics capabilities for member marketing programs. Prior to AARP, Sam spent over 16 years at Discovery Inc in various leadership roles, achieving significant revenue growth and optimizing media strategies through data-driven insights. Sam's earlier career included consulting for Bearingpoint and financial analysis at America Online. Educational credentials include an MBA from the University of Maryland, an executive education program at Harvard Business School focused on analytics, and a Green Belt in Lean Six Sigma from Virginia Tech.