Shelly Lu

Shelly Lu is a seasoned ASO (App Store Optimization) professional with extensive experience in optimizing mobile applications for both the iOS App Store and Google Play Store. Currently serving as the ASO Manager at Adobe, Shelly focuses on creative optimization, custom product pages, and keyword optimization. Previously, as Senior ASO Manager at Zynga, leadership was provided for major titles including Words with Friends and Harry Potter: Puzzles & Spells. Shelly also contributed to ASO efforts at Jam City, enhancing mobile game visibility, and held marketing roles at Maple Media and SecureDocs, among others, where expertise in social media marketing, content creation, and lead generation was demonstrated. A graduate of UC Santa Barbara with a Bachelor's degree in Global Studies and additional studies in Technology Management, Shelly continues to leverage a strong skill set in ASO and digital marketing across multiple platforms.